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Columbia UniversityMarketing

Gita Venkataramani Johar

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 39 · i10 56
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About

Gita Venkataramani Johar is a Marketing scholar at Columbia University. Research spans Consumer Behavior in Brand Consumption and Identification. 152 works, 4.8k citations (h-index 39).

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Most-cited work

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