2020
Artificial intelligence: disrupting what we know about services
Dora Elizabeth Bock, Jeremy S. Wolter, O. C. Ferrell
Journal of Services MarketingCore
273
cites
Faculty
Dora Elizabeth Bock is a Marketing scholar at Auburn University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 45 works, 1.4k citations (h-index 18).
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Affiliation on publications · Auburn University
Dora Elizabeth Bock, Jeremy S. Wolter, O. C. Ferrell
Journal of Services MarketingCore
Leslie Lu, Dora Elizabeth Bock, Mathew Joseph
Journal of Business StrategyCore
Jeremy S. Wolter, Dora Elizabeth Bock, Jeffery S. Smith, J. Joseph Cronin
Journal of RetailingTop-listed