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University of San DiegoMarketing

Colin H. Campbell

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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CC
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5.2k
h 33 · i10 57
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About

Colin H. Campbell is a Marketing scholar at University of San Diego. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 102 works, 5.2k citations (h-index 33).

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Affiliation on publications · Advertising Educational Foundation

Most-cited work

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