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Vanderbilt UniversityMarketing

Bruce Cooil

Faculty

Consumer Retail Behavior StudiesCustomer churn and segmentation
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Citations
7.5k
h 31 · i10 46
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About

Bruce Cooil is a Marketing scholar at Vanderbilt University. Research spans Consumer Retail Behavior Studies, Customer churn and segmentation. 68 works, 7.5k citations (h-index 31).

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Affiliation on publications · Vanderbilt University

Most-cited work

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