Indiana University Bloomington Marketing

Beth L. Fossen

Researcher

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

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About

Beth L. Fossen is a Marketing scholar at Indiana University Bloomington. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 17 works, 535 citations (h-index 9).

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Assistant Professor · Indiana University

Most-cited work

2021

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches

Venkatesh Shankar, Dhruv Grewal, Sarang Sunder, Beth L. Fossen, Kay Peters, Amit Agarwal

International Journal of Research in MarketingTop-listed

202

cites

2016

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity

Beth L. Fossen, David A. Schweidel

Marketing ScienceTop-listed

cites

2024

On the role of social media platforms in the creator economy

Alexander Bleier, Beth L. Fossen, Michal Shapira

International Journal of Research in Marketing OATop-listed

cites