Minimalism in consumption: A typology and brand engagement strategies
Aniruddha Pangarkar, Paurav Shukla, Charles Ray Taylor
Journal of Business ResearchTop-listed
Researcher
Aniruddha Pangarkar is a Marketing scholar at University of Wisconsin–Green Bay. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Environmental Sustainability in Business. 19 works, 519 citations (h-index 8).
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Affiliation on publications · University of Wisconsin–Green Bay
Aniruddha Pangarkar, Paurav Shukla, Charles Ray Taylor
Journal of Business ResearchTop-listed
Aniruddha Pangarkar, Vibha Arora, Yupal Sanatkumar Shukla
Journal of Retailing and Consumer ServicesCore
Aniruddha Pangarkar, Jayesh D. Patel, Sampath Kumar
Journal of Retailing and Consumer ServicesCore