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University of IowaMarketing

Andrea Webb Luangrath

Researcher

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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About

Andrea Webb Luangrath is a Marketing scholar at University of Iowa. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 19 works, 1.3k citations (h-index 11).

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Associate Professor of Marketing · University of Iowa

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