2015
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
Puneet Manchanda, Grant M. Packard, Adithya Pattabhiramaiah
Marketing ScienceTop-listed
270
cites
Faculty
Adithya Pattabhiramaiah is a Marketing scholar at Georgia Institute of Technology. Research spans Consumer Market Behavior and Pricing. 29 works, 664 citations (h-index 8).
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Position · Georgia Institute of Technology
Puneet Manchanda, Grant M. Packard, Adithya Pattabhiramaiah
Marketing ScienceTop-listed
Dionne Nickerson, Michael L. Lowe, Adithya Pattabhiramaiah, Alina B. Sorescu
Journal of MarketingTop-listed
Adithya Pattabhiramaiah, Srinivasaraghavan Sriram, Puneet Manchanda
Journal of MarketingTop-listed