2019
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
Chung-Wha Chloe Ki, Youn‐Kyung Kim
Psychology and MarketingCore
738
cites
Youn‐Kyung Kim
Faculty
Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
About
Youn‐Kyung Kim is a Marketing scholar at University of Tennessee at Knoxville. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 151 works, 7.3k citations (h-index 47).
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Affiliation on publications · University of Tennessee at Knoxville
Most-cited work
2004
Predicting online purchase intentions for clothing products
Eun Young Kim, Youn‐Kyung Kim
European Journal of MarketingTop-listed
384
cites
2022
The role of the human-robot interaction in consumers’ acceptance of humanoid retail service robots
Christina Soyoung Song, Youn‐Kyung Kim
Journal of Business Research OATop-listed
342
cites