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Pennsylvania State UniversityMarketing

YooHee Hwang

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 18 · i10 31
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About

YooHee Hwang is a Marketing scholar at Pennsylvania State University. Research spans Consumer Behavior in Brand Consumption and Identification. 48 works, 1.2k citations (h-index 18).

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Affiliation on publications · Hong Kong Polytechnic University

Most-cited work

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