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Northeastern UniversityMarketing

Yakov Bart

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Citations
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h 19 · i10 26
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Influence
19/100
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Momentum
54/100
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About

Yakov Bart is a Marketing scholar at Northeastern University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 112 works, 9.3k citations (h-index 19).

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Professor of Marketing · Northeastern University

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