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Cornell UniversityMarketing

Vithala R. Rao

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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h 47 · i10 98
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About

Vithala R. Rao is a Marketing scholar at Cornell University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 211 works, 9.7k citations (h-index 47).

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Professor · Cornell University

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