1991
New Product Diffusion Models in Marketing: A Review and Directions for Research
Vijay Mahajan, Eitan Muller, Frank M. Bass
2.1k
cites
Faculty
Eitan Muller is a Operations & Decision Sciences scholar at New York University. Research spans Innovation Diffusion and Forecasting. 148 works, 19k citations (h-index 56).
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Professor · New York University
Vijay Mahajan, Eitan Muller, Frank M. Bass
Jacob Goldenberg, Barak Libai, Eitan Muller
Marketing LettersCore
Morton I. Kamien, Eitan Muller, Israël Zang
American Economic ReviewTop-listed