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Indian Institute of Technology MadrasMarketing

Venkatram Ramaswamy

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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5.1k
h 25 · i10 32
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About

Venkatram Ramaswamy is a Marketing scholar at Indian Institute of Technology Madras. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 60 works, 5.1k citations (h-index 25).

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Affiliation on publications · Indian Institute of Technology Madras

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