2004
Co-creation experiences: The next practice in value creation
C. K. Prahalad, Venkat Ramaswamy
Journal of Interactive Marketing OACore
6.5k
cites
Faculty
Venkat Ramaswamy is a Marketing scholar at University of Michigan. Research spans Service and Product Innovation. 66 works, 13k citations (h-index 17).
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Affiliation on publications · University of Michigan
C. K. Prahalad, Venkat Ramaswamy
Journal of Interactive Marketing OACore
Venkat Ramaswamy, Kerimcan Ozcan
Journal of Business ResearchTop-listed