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University of PittsburghMarketing

Vanitha Swaminathan

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Citations
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h 28 · i10 35
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Influence
19/100
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About

Vanitha Swaminathan is a Marketing scholar at University of Pittsburgh. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 80 works, 6.6k citations (h-index 28).

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Position · University of Pittsburgh

Most-cited work

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