1998
Brand Equity as a Signaling Phenomenon
Tülin Erdem, Joffre Swait́
Journal of Consumer PsychologyTop-listed
2k
cites
Faculty
Tülin Erdem is a Marketing scholar at New York University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 89 works, 11k citations (h-index 33).
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Affiliation on publications · New York University
Tülin Erdem, Joffre Swait́
Journal of Consumer PsychologyTop-listed
Tülin Erdem, Joffre Swait́
Journal of Consumer ResearchTop-listed
Tülin Erdem, Michael P. Keane
Marketing ScienceTop-listed