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University of South CarolinaMarketing

Taylor Jing Wen

Faculty

Consumer Behavior in Brand Consumption and Identification
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580
h 13 · i10 17
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13/100
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About

Taylor Jing Wen is a Marketing scholar at University of South Carolina. Research spans Consumer Behavior in Brand Consumption and Identification. 31 works, 580 citations (h-index 13).

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Associate Professor · University of South Carolina

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