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University of OregonMarketing

T. Bettina Cornwell

Faculty

Consumer Behavior in Brand Consumption and Identification
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10k
h 48 · i10 87
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Influence
22/100
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About

T. Bettina Cornwell is a Marketing scholar at University of Oregon. Research spans Consumer Behavior in Brand Consumption and Identification. 238 works, 10k citations (h-index 48).

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Professor, Head Department of Marketing · University of Oregon

Most-cited work

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