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University of Wisconsin–MadisonMarketing

Soyeon Shim

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Citations
9.1k
h 44 · i10 94
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Influence
22/100
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16/100
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—/ 5
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About

Soyeon Shim is a Marketing scholar at University of Wisconsin–Madison. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 130 works, 9.1k citations (h-index 44).

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Affiliation on publications · University of Wisconsin–Madison

Most-cited work

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