2013
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
Silvia Bellezza, Francesca Gino, Anat Keinan
Journal of Consumer ResearchTop-listed
344
cites
Faculty
Silvia Bellezza is a Marketing scholar at Columbia University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Environmental Sustainability in Business. 42 works, 1.6k citations (h-index 11).
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Position · Columbia Business School
Silvia Bellezza, Francesca Gino, Anat Keinan
Journal of Consumer ResearchTop-listed
Silvia Bellezza, Neeru Paharia, Anat Keinan
Journal of Consumer ResearchTop-listed
Jennifer J. Sun, Silvia Bellezza, Neeru Paharia
Journal of MarketingTop-listed