1994
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt
Journal of MarketingTop-listed
17k
cites
Faculty
Shelby D. Hunt is a Management & Strategy scholar at Texas Tech University. Research spans Customer Service Quality and Loyalty, Ethics in Business and Education, Management and Marketing Education. 242 works, 59k citations (h-index 85).
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Affiliation on publications · Texas Tech University
Robert M. Morgan, Shelby D. Hunt
Journal of MarketingTop-listed
Robert M. Morgan, Shelby D. Hunt
Journal of MarketingTop-listed