1994
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt
Journal of MarketingTop-listed
17k
cites
Faculty
Robert M. Morgan is a Management & Strategy scholar at University of Alabama. Research spans Business Strategy and Innovation, Customer Service Quality and Loyalty. 38 works, 38k citations (h-index 23).
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Affiliation on publications · University of Alabama
Robert M. Morgan, Shelby D. Hunt
Journal of MarketingTop-listed
Robert M. Morgan, Shelby D. Hunt
Journal of MarketingTop-listed
Shelby D. Hunt, Robert M. Morgan
Journal of MarketingTop-listed