2013
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention
Jiyoung Kim, Sharron J. Lennon
Journal of Research in Interactive MarketingCore
626
cites
Sharron J. Lennon
Faculty
Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
About
Sharron J. Lennon is a Marketing scholar at Indiana University Bloomington. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 169 works, 7.2k citations (h-index 42).
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Affiliation on publications · Indiana University Bloomington
Most-cited work
2005
On-line product presentation: Effects on mood, perceived risk, and purchase intention
Jihye Park, Sharron J. Lennon, Leslie Stoel
Psychology and MarketingCore
438
cites
2008
The effects of visual and verbal information on attitudes and purchase intentions in internet shopping
Minjeong Joyce Kim, Sharron J. Lennon
Psychology and MarketingCore
433
cites