1992
Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories
Mark Bergen, Shantanu Dutta, Orville C. Walker
Journal of MarketingTop-listed
1k
cites
Faculty
Shantanu Dutta is a Marketing scholar at University of Southern California. Research spans Consumer Market Behavior and Pricing. 87 works, 7.3k citations (h-index 36).
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Affiliation on publications · University of Southern California
Mark Bergen, Shantanu Dutta, Orville C. Walker
Journal of MarketingTop-listed
Shantanu Dutta, Om Narasimhan, Surendra Rajiv
Marketing ScienceTop-listed
Mark Zbaracki, Mark Ritson, Daniel Lévy, Shantanu Dutta, Mark Bergen
The Review of Economics and Statistics OATop-listed