2000
Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment
Journal of Marketing ResearchTop-listed
1.4k
cites
Faculty
Sandy D. Jap is a Operations & Decision Sciences scholar at Emory University. Research spans Auction Theory and Applications. 71 works, 9.3k citations (h-index 35).
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Affiliation on publications · Emory University
Journal of Marketing ResearchTop-listed
Journal of Marketing ResearchTop-listed
Barton A. Weitz, Sandy D. Jap
Journal of the Academy of Marketing ScienceTop-listed