University of Pittsburgh Management & Strategy

CB Bhattacharya

Faculty

Corporate Social Responsibility ReportingCustomer Service Quality and Loyalty

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/398 · Management & Strategy

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About

CB Bhattacharya is a Management & Strategy scholar at University of Pittsburgh. Research spans Corporate Social Responsibility Reporting, Customer Service Quality and Loyalty. 117 works, 29k citations (h-index 38).

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Affiliation on publications · University of Pittsburgh

Most-cited work

2001

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Sankar Sen, CB Bhattacharya

Journal of Marketing Research OATop-listed

4.7k

cites

2003

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

CB Bhattacharya, Sankar Sen

Journal of MarketingTop-listed

3.3k

cites

2010

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

Shuili Du, CB Bhattacharya, Sankar Sen

International Journal of Management ReviewsTop-listed

2.6k

cites