2020
Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
Jianping Xue, Zhimin Zhou, Liangbo Zhang, Salman Majeed
Frontiers in Psychology OACore
122
cites
Faculty
Salman Majeed is a Marketing scholar at Florida State University. Research spans Consumer Behavior in Brand Consumption and Identification. 41 works, 1.4k citations (h-index 21).
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Affiliation on publications · University of Technology Sydney
Jianping Xue, Zhimin Zhou, Liangbo Zhang, Salman Majeed
Frontiers in Psychology OACore
Salman Majeed, Woo Gon Kim
International Journal of Contemporary Hospitality ManagementCore
Salman Majeed, Haywantee Rumi Ramkissoon
Frontiers in Psychology OACore