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Washington State UniversityMarketing

Ruiying Cai

Faculty

Consumer Behavior in Brand Consumption and Identification
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Citations
2.6k
h 19 · i10 24
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Influence
17/100
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Momentum
67/100
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5 lenses
About

Ruiying Cai is a Marketing scholar at Washington State University. Research spans Consumer Behavior in Brand Consumption and Identification. 37 works, 2.6k citations (h-index 19).

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Affiliation on publications · Washington State University

Most-cited work

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