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University of Illinois Urbana-ChampaignMarketing

Rosanna Smith

Faculty

Consumer Behavior in Brand Consumption and Identification
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Citations
813
h 12 · i10 14
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Influence
14/100
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Momentum
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About

Rosanna Smith is a Marketing scholar at University of Illinois Urbana-Champaign. Research spans Consumer Behavior in Brand Consumption and Identification. 36 works, 813 citations (h-index 12).

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Affiliation on publications · University of Illinois Urbana-Champaign

Most-cited work

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