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American UniversityMarketing

Ronald Paul Hill

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Citations
11k
h 49 · i10 130
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Influence
23/100
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34/100
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About

Ronald Paul Hill is a Marketing scholar at American University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 225 works, 11k citations (h-index 49).

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Position · American University

Most-cited work

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