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University of Southern CaliforniaMarketing

Robert V. Kozinets

Faculty

Consumer Behavior in Brand Consumption and Identification
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#7
/400 · Marketing
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—/5
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Citations
22k
h 50 · i10 81
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1
1 Advisees · 1 gen
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Influence
29/100
Top 2%
Momentum
35/100
Established
0 reviews
Teaching
—/ 5
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5 lenses
About

Robert V. Kozinets is a Marketing scholar at University of Southern California. Research spans Consumer Behavior in Brand Consumption and Identification. 186 works, 22k citations (h-index 50).

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Position · University of Southern California

Most-cited work

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