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California State University SystemMarketing

Robert Madrigal

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 26 · i10 40
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About

Robert Madrigal is a Marketing scholar at California State University System. Research spans Consumer Behavior in Brand Consumption and Identification. 71 works, 4.5k citations (h-index 26).

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Affiliation on publications · California State University System

Most-cited work

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