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University of PennsylvaniaMarketing

Robert J. Meyer

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Citations
4.2k
h 35 · i10 67
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Funding
$542k
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Influence
19/100
Top 52%
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20/100
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0 reviews
Teaching
—/ 5
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About

Robert J. Meyer is a Marketing scholar at University of Pennsylvania. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 110 works, 4.2k citations (h-index 35).

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Affiliation on publications · University of Pennsylvania

Most-cited work

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