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University of ToledoMarketing

Robert E. Smith

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 35 · i10 51
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About

Robert E. Smith is a Marketing scholar at University of Toledo. Research spans Consumer Behavior in Brand Consumption and Identification. 107 works, 6.7k citations (h-index 35).

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Affiliation on publications · University of Toledo

Most-cited work

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