2020
Sustainable Marketing and Consumer Support for Sustainable Businsses
Mark F. Peterson, Elizabeth A. Minton, Richie L. Liu, Darrell E. Bartholomew
Sustainable Production and Consumption OACore
126
cites
Richie L. Liu
Faculty
Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
About
Richie L. Liu is a Marketing scholar at Xavier University. Research spans Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies. 35 works, 823 citations (h-index 12).
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Affiliation on publications · Xavier University
Most-cited work
2020
Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values
Elizabeth A. Minton, Soo Jiuan Tan, Siok Kuan Tambyah, Richie L. Liu
Journal of Business EthicsTop-listed
100
cites
2014
It's All Good: Corporate Social Responsibility Reduces Negative and Promotes Positive Responses to Service Failures among Value-Aligned Customers
Jeff A. Joireman, Dustin Bradley Smith, Richie L. Liu, Jonathan D. Arthurs
Journal of Public Policy & MarketingCore
92
cites