Rachel Esther Lim

Faculty

Consumer Behavior in Brand Consumption and Identification

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About

Rachel Esther Lim is a Marketing scholar at Oklahoma State University. Research spans Consumer Behavior in Brand Consumption and Identification. 32 works, 677 citations (h-index 10).

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Associate Professor · University of Utah

Most-cited work

2023

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Rachel Esther Lim, So Young Lee

Computers in Human BehaviorTop-listed

244

cites

2023

Fashion and the metaverse: Clarifying the domain and establishing a research agenda

Hyejune Park, Rachel Esther Lim

Journal of Retailing and Consumer ServicesCore

167

cites

2018

Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles

Rachel Esther Lim, Yoon Hi Sung, Wei‐Na Lee

Journal of Business ResearchTop-listed

cites