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Southern Methodist UniversityMarketing

Quan Xie

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 18 · i10 21
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About

Quan Xie is a Marketing scholar at Southern Methodist University. Research spans Consumer Behavior in Brand Consumption and Identification. 30 works, 1.1k citations (h-index 18).

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Assistant Professor of Advertising · Southern Methodist University

Most-cited work

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