2004
Choosing the Right Green Marketing Strategy
Jill Meredith Ginsberg, Paul N. Bloom
Dialnet (Universidad de la Rioja)
632
cites
Faculty
Paul N. Bloom is a Marketing scholar at Duke University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 121 works, 4.6k citations (h-index 31).
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Affiliation on publications · Duke University
Jill Meredith Ginsberg, Paul N. Bloom
Dialnet (Universidad de la Rioja)
Paul N. Bloom, William D. Novelli
Journal of MarketingTop-listed