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University of VirginiaMarketing

Paul Farris

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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Citations
5.2k
h 32 · i10 53
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19/100
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About

Paul Farris is a Marketing scholar at University of Virginia. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 265 works, 5.2k citations (h-index 32).

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Affiliation on publications · University of Virginia

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