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California State University, Long BeachMarketing

Pamela Miles Homer

Faculty

Consumer Behavior in Brand Consumption and Identification
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8k
h 26 · i10 35
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Influence
19/100
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About

Pamela Miles Homer is a Marketing scholar at California State University, Long Beach. Research spans Consumer Behavior in Brand Consumption and Identification. 52 works, 8k citations (h-index 26).

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Affiliation on publications · California State University, Long Beach

Most-cited work

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