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Arizona State UniversityMarketing

Naomi Mandel

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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h 26 · i10 30
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About

Naomi Mandel is a Marketing scholar at Arizona State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 78 works, 4.9k citations (h-index 26).

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Position · The Hebrew University of Jerusalem

Most-cited work

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