Muhammad Yaseen Bhutto

Muhammad Yaseen Bhutto is currently affiliated with the Department of Business Administration at North American University, Texas, USA. His research focuses on contemporary issues in marketing, sustainability, and consumer decision-making. His main areas of interest include green marketing, sustainable consumption, environmental sustainability, organic food consumption, electric vehicle adoption, green innovation, domestic brand preferences, and consumer behavior. Dr. Bhutto earned his PhD from the Economics and Management School of Wuhan University, China, an internationally recognized institution ranked among the leading universities globally. During his doctoral studies, he developed strong expertise in examining how environmental concerns, marketing strategies, cultural factors, and consumer perceptions influence sustainable purchasing decisions. Following the completion of his PhD, he undertook postdoctoral research at Kaunas University of Technology, Lithuania. His postdoctoral work further strengthened his interdisciplinary research experience in sustainable business practices, green innovation, environmental management, and responsible consumer behavior. His research seeks to explain the psychological, social, economic, and marketing-related factors that shape consumers’ willingness to adopt environmentally friendly products and technologies. He is particularly interested in understanding consumer attitudes toward organic food, electric vehicles, green products, domestic brands, and sustainability-oriented innovations. His work contributes to the development of effective marketing strategies and public policies that encourage responsible consumption, strengthen environmentally sustainable businesses, and support the transition toward a greener economy. (https://scholar.google.com/citations?hl=lt&user=s_yO0CoAAAAJ&view_op=list_works)

Chief Researcher · Vytautas Magnus University