2009
Service, value networks and learning
Robert F. Lusch, Stephen Louis Vargo, Mohan Rao Tanniru
Journal of the Academy of Marketing ScienceTop-listed
984
cites
Faculty
Mohan Rao Tanniru is a Information Systems scholar at University of Arizona. Research spans Big Data and Business Intelligence, Business Process Modeling and Analysis, Information Technology Governance and Strategy. 158 works, 3.8k citations (h-index 26).
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Adjunct Professor · University of Arizona
Robert F. Lusch, Stephen Louis Vargo, Mohan Rao Tanniru
Journal of the Academy of Marketing ScienceTop-listed
Satish Nambisan, Ritu Agarwal, Mohan Rao Tanniru
MIS QuarterlyTop-listed
Ritu Agarwal, Atish P. Sinha, Mohan Rao Tanniru
Journal of Management Information SystemsTop-listed