2003
Evolving to a New Dominant Logic for Marketing
Stephen Louis Vargo, Robert F. Lusch
Journal of MarketingTop-listed
15k
cites
Faculty
Robert F. Lusch is a Management & Strategy scholar at University of Arizona. Research spans Customer Service Quality and Loyalty, Innovation and Knowledge Management. 268 works, 59k citations (h-index 76).
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Affiliation on publications · University of Arizona
Stephen Louis Vargo, Robert F. Lusch
Journal of MarketingTop-listed
Stephen Louis Vargo, Robert F. Lusch
Journal of the Academy of Marketing ScienceTop-listed
Stephen Louis Vargo, Robert F. Lusch
Journal of the Academy of Marketing ScienceTop-listed