YesRATEPROF
California State Polytechnic UniversityMarketing

Michelle Yoo

Researcher

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
Write a review Add to the wiki
Is this you? Claim this profileNewer info? Request a verified updateCompareORCID OpenAlex
MY
Established
#381
/400 · Marketing
Claim this profile to pick a paper-doll look or a photo
Teaching
—/5
0 reviews · 0% verified
Citations
626
h 9 · i10 8
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
0 institutions
Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
13/100
Top 95%
Momentum
8/100
Established
0 reviews
Teaching
—/ 5
Clarity—
Helpfulness—
Fair grading—
5 lenses
About

Michelle Yoo is a Marketing scholar at California State Polytechnic University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 15 works, 626 citations (h-index 9).

Generated from open data. Know them? Add to this profile or claim it.

Affiliation on publications · California State Polytechnic University

Most-cited work

Wiki completeness4 / 12
33%

The fill grows as students, colleagues and family add verified facts.