2011
Willingness to pay for electric vehicles and their attributes
Michael K. Hidrue, George R. Parsons, Willett M. Kempton, Meryl Paula Gardner
Resource and Energy EconomicsCore
1.1k
cites
Meryl Paula Gardner
Faculty
Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
About
Meryl Paula Gardner is a Marketing scholar at University of Delaware. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 83 works, 5.1k citations (h-index 27).
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Affiliation on publications · University of Delaware
Most-cited work
1985
Mood States and Consumer Behavior: A Critical Review
Journal of Consumer ResearchTop-listed
1.1k
cites
1985
Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
Journal of Marketing ResearchTop-listed
396
cites