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University of ArizonaMarketing

Merrie L. Brucks

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 21 · i10 28
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About

Merrie L. Brucks is a Marketing scholar at University of Arizona. Research spans Consumer Behavior in Brand Consumption and Identification. 58 works, 4.8k citations (h-index 21).

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Affiliation on publications · University of Arizona

Most-cited work

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