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SUNY Polytechnic InstituteMarketing

Marie‐Odile Richard

Faculty

Consumer Behavior in Brand Consumption and Identification
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7k
h 32 · i10 44
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About

Marie‐Odile Richard is a Marketing scholar at SUNY Polytechnic Institute. Research spans Consumer Behavior in Brand Consumption and Identification. 81 works, 7k citations (h-index 32).

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Affiliation on publications · SUNY Polytechnic Institute

Most-cited work

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