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Florida State UniversityMarketing

Lydia Hanks

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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h 37 · i10 61
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About

Lydia Hanks is a Marketing scholar at Florida State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 91 works, 4.1k citations (h-index 37).

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Affiliation on publications · University of Central Florida

Most-cited work

2023

Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

Tarik Doğru, Nathan Discepoli Line, Makarand Amrish Mody, Lydia Hanks, JéAnna Abbott, Fulya Açikgöz, A. George Assaf, Selim Bakir, Adiyukh Berbekova, Anil Bilgihan, Alec Dalton, Ezgi Erkmen, Mahala Geronasso, Dale Gomez, Sue Graves, Ali İskender, Stanislav Hristov Ivanov, Murat Kizildag, Minwoo Lee, Woojin Lee, John Luckett, Sean P. McGinley, Fevzi Okumuş, İrem Önder, Özgür Özdemir, Hyekyung Park, Abhinav Sharma, Courtney Suess, Muzaffer Uysal, Tingting Christina Zhang

Journal of Hospitality & Tourism Research OACore

322
cites
Wiki completeness4 / 12
33%

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